Mass Media Project – Image Advertising


Observation: Ever since I was a little kid, I have constantly been bombarded with numerous images of women and men, and how each gender should look. As a teenager, I have been exposed to a lot of this in the media, but for this assignment I will be focusing on image advertising in magazines. Around my house are lots of magazines. My mom always ordered the classic women’s magazines, like Chatelaine and Glamour. Whereas my dad has always been more interesting in magazines about farming and agriculture.

Purpose: To assess how women and men are portrayed in media, specifically magazines. And to discover what kind of techniques advertisers use to create an unrealistic body image for both males and females.

Hypothesis: Based off of my general observation of magazines that have been laying around my house, I can hypotheses that the women’s magazines will primarily be full of skinny models, makeup advertisements (probably some foundations and wrinkle cream), and the odd plus size model, that aren’t really plus size. I also hypotheses that the agriculture magazine’s will be full of men in work clothes working on their farms/crops and doing “manly” things.

Research and Further Observations: For this assignment, I have chosen 4 magazines. A Chatelaine, Glamour, Farm Forum, and AgriSuccess. I have found that in the magazines primarily targeted towards men who farm are full of just that. There are numerous pictures of men in tractors, on the field, and lots of photos of healthy, rich crops. I noticed that there isn’t a specific body image that is portrayed throughout the articles. There were many men that were of different shapes and sizes, and didn’t appear to be products of photo shop. Although, I found that every man in the two magazines appeared to be Caucasian. But that was most likely due to the fact that nearly all farmers in this neck of the woods is Caucasian. The only picture that portrayed a body image/stereotype was this advertisement:


One other thing that I found surprising was that 2/3 times that a women was in the two magazines; she was along side a man (most likely her partner).


Only 1 of the 3 pictures of a women was she alone, and it was because it was a picture of her beside the article she had written for the magazine. Furthermore, the women’s magazines were much different then the magazines that were more likely of a mans interests. But, they were much of what I predicted to be. For example, this was on the third page of the Chatelaine magazine:


And as I predicted, much of the Chatelaine magazine had followed what I thought it would. It is primarily focused on getting a better appearance through beauty products, dieting and recipes, and accepting who you are. Throughout the articles there were numerous pictures of women, specifically women wearing tight swimwear. I was encouraged to see that not all of the women looked unrealistically slim, but still, most were fairly small and petite. On the other hand, I found that the Glamour magazine was much more empowering for women. For example, the cover has many empowering statements. Such as “show off that body!” and “Women are strong as hell”. Also, the woman on the front cover is a black women and isn’t stick thin. She has some meat on her bones, but she is still very toned and glowy, almost to an unrealistic point. Much like the Chatelaine mag, Glamour has numerous advertisements of makeup that portray unreasonable beauty standards for women. It also contains many fashion, hair, and lifestyle tips, that are not practical for an everyday woman. One of the articles in this magazine was about woman in the Olympics, and contained this photo:


I find this particular picture empowering because it is advertising a sport that is typically orientated with men. As a woman who plays hockey, I find it comforting to see other women playing sports that mostly men play. I like this picture the most because it is going against the grain and is something different. It isn’t just another ad about a foundation or wrinkle cream that you should be using. It’s actually different and fights gender typical stereotypes; I wish more women’s and men’s magazines would stop enforcing specific gender roles.

Data Analysis: The whole purpose of this assignment was to assess how women and men are portrayed in media, specifically magazines. And to determine what kind of methods are used in magazines to create unrealistic body images for both males and females. From the four magazines that I analysed, I found that the men and women in them weren’t portrayed as badly as I thought they would be. Mostly in the men’s magazines, their bodies weren’t represented in any certain way. In fact, I think body images in those two specific resources were very realistic. Whereas in the women’s magazines, there were still numerous pictures that included flawless, skinny, toned models. There were a few plus size models, but again they were really toned and flawless. Which is great, but it isn’t really realistic. No one should expect all women to be that toned and glowy. Finally, I found that the techniques that advertisers used the most was pictures. I think they use pictures the most because they catch your eye and are very easy to compare yourself to. Which in some cases, may be unhealthy. Overall, the woman’s articles were a lot more unrealistic then the men’s. 

Conclusion: Finally, I have come to the conclusion that I think magazines portray an unrealistic image for both men and women. I believe that men would be more unrealistically represented in a male fashion magazine, or men from the acting industry, since most of them are super fit. But since I chose a farming magazine, I think that those particular resources were not focused on images of the men, but more so the crops that they were growing. And for women, I thought the magazines might be worse, but I was uplifted to see some realistic body images and a few articles that went against common gender roles (the basketball picture and article that went along with it).


Glamour Magazine, issue July 2016

Chatelaine Magazine, issue June 2016

Farm Forum Magazine, issue Spring 2016

AgriSuccess Magazine, issue May/June 2016


RAFT- My Life is a Hockey Rink

Dear life:

To me, you are a hockey rink… You’ve had your fair share of wins and loses. You’ve had some great games, and some not so great. Throughout your life, you’ve always tried your hardest and were never scared to face your fears. You take every day, one at a time, just like every game of hockey. You’ve taken your crappy games on the ice, and used them to motivate yourself and become a better version of who you are today. There are many aspects to a game of hockey, much like life. To me, you are a goalie. IMG_1218You aren’t afraid to take a few shots to the head and you strive off of the pressure that is put on you. But on the contrary, you know you have the ability to let people down. There have been times where you disappointed some people, but you made it your personal mission to regain that trust factor and get back in goal. And get back in goal better then ever. You look forward to the big games, especially the big wins. You tell all your friends about that incredible save you made, and how you saved the game. You replay that game over and over in your head. But that only lasts for a bit. It doesn’t take you long to see past your accomplishments, and focus on the next thing life has coming your way. You find it hard to forget about your bad games, and you keep asking yourself why that had to happen to you. Those bad games seem to resonate deep in your bones, and are hard to get over. But once you get over your bad games, you strive in the games that take place after that one bad game. You never fail to make a come back and prove to everyone that you are okay. IMG_3387Life, you are a hockey rink because you have taught me everything I know. You have taught me to always try your hardest and to never give up, even if you’re losing by a couple of points. You have taught me that if you help others, you will be paid back in the long run. You’ve taught me that people come and go, and that you need to let go in order to move on. My life is like a game of hockey because you are always in my mind. I never forget how lucky I am to have you and how you have influenced me as a person. Without hockey, I wouldn’t be who I am today. You have introduced me to so many new people, places, experiences, and skills.

Collective Behaviour

A collective behaviour can be described as “a collection of unwritten rules and norms followed by a group of people who share common beliefs, values, and interests, with the goal of inter-stimulation”. the-12-worst-drugs-to-get-addictAn example of a group that falls under this category are gangs. Gangs are kind of like a small organized group of offenders. People may join a gang because they feel accepted in that group, their friends are in it (or peer pressured them to also join), they enjoy being rebellious, they are curious to what people in gangs might do, or they are bored and are looking for something interesting to do. The gang might also run in that person’s family or neighbourhood, and they might be forced to join. A person might also join a gang to get access to things, such as drugs and alcohol. In a gang, I believe there are a set of unwritten rules that the members kind of have to follow. These rules are probably put in place by the member who has the most power or whoever is the leader. I also think that the rules are probably different for each gang. I would imagine that the rules are probably very strict. After I did some research, I found that there are approximately 7,000 youth gang members in Canada. Saskatchewan has the second highest gang population with 28 youth gangs and 1,315 members. The facts I stated earlier were from 2002, and in 2002 Canada’s population was roughly 35 million. So therefor, approximately .023% of people living in Canada are apart of a youth gang, which is also 1 in every 5,000 youths. And I feel like that’s not too bad, it could be much worse. Furthermore, gangs portray certain behaviors. 160127_mens-rea_siegel-1250x650.pngThese behaviors may be committing crimes (stealing vehicles, doing/dealing drugs, own guns illegally), arrogant and defiant attitude, trying to be intimidating, respecting the people in your gang (especially the leader), retaliation, helping their fellow gang members, and being loyal to your gang.



Theories of Learning Styles

The Different Styles of Learning


  1. Visual Learners: Visual learning is a learning and teaching style using visual representations. Such as pictures, maps, images, and colors. Using a graphic symbol as a teaching/learning technique helps visual learners because it is a technique that works best with how they learn. We know that certain methods of learning help people in various ways. Specifically, visual learners retain information best when it is presented visually to them. This means that they will retain the most information when the material is presented by using maps, gestures, videos, posters, diagrams, graphs, and symbols. When a visual leaner is taking notes, it may be best for them to colour code, underline important terms and include picture notes.
  2. Auditory Learners: Auditory learners use hearing to learn things best. They remember information best when they hear it or say it themselves. Learning techniques that work the best for them are group discussions, lectures and conversing about the topic. Repetition the content that is being discussed is the best way for an auditory learner to retain the information that is being processed. In order to learned like this, these learners may record their notes on a tape and listen to it repeatedly, have a group discussion about it, and read or explain the notes/assignments to peers.
  3. Reading/Writing Learners: Learners that fall in this category of teaching/learning comprehend information best by reading it and writing it down. People that understand content best this way tend to do things like make lists, take notes, re-read their notes, read the textbook and re-write the information they find in the textbook. Personally, I think this is one of the more boring learning techniques, but I also feel like it always works. You can’t really fail by writing and reading information to absorb it.
  4. Kinesthetic Learners: Kinesthetic learners are hands-on learners. This means they comprehend information best when they are working with their hands to do something. For example, this type of learner will understand making a clock best when they actually help make it, rather than just watching someone build it.


The implications that the theories have for me as a learner

  1. Math and Science: I learn best in math and science classes by watching the instructor images.jpegdo a question and talking the class through it. I also find that writing it down and typing it into my calculator as the teacher does it helps me too. And to further my understanding, I will try a couple practice questions. If all of that somehow doesn’t work, then I will resort to getting a classmate explain it to me, by showing me what they did and discussing the question. Then, if I am still struggling, I will do the question with the teacher and work through it with him/her. I would say this is a combination of auditory, writing and kinesthetic learning.
  2. ELA and History: For both ELA and History, I find that I retain the most information when I write it down, join in class discussions, and get told interesting/funny stories that have to do with the content. Otherwise, I usually find the content boring and I get distracted. I also learn the best in these classes from doing assignments, especially assignments that I am interested in and passionate about. I do not learn well from history videos, because I find it really boring and super hard to focus on. I would say, for these classes I use auditory and writing learning styles.
  3. PAA: I’m not good at PAA, so I never really liked doing it. But I can relate this more to stuff I actually enjoyed doing that is kind of like PAA. Some tasks that I do at home that I think are related to PAA are cutting grass, running skid steer, using electric John_Deere_X310_100914.jpgdrills, and so on (and even building Ikea furniture). I find that for these kind of tasks, I learn best by getting taught one on one on how to do it. This would include talking about how to use it, asking questions about it, and watching a short demonstration by the instructor and then doing it on my own. I would classify this as auditory and kinesthetic learning styles.


My Preferred Learning Style, and How I Know

I think that I do not have one preferred learning style, I find that I learn best when information is presented in more ways then one, because that way, I don’t get bored of the content. I usually understand content the best when I write it down over and over again, and do practice questions. Furthermore, things that also help me retain information are things such as images that I can remember and funny or interesting stories. download.pngThat being said, I do not retain much information when someone lectures me about it for an hour. I need to be involved in a group discussion. For classes such as science, where you are required to see how something works, I find that I learn best if I can help with a demonstration to see how to diagram operates. So, overall I think that I am a combination of all the learning styles, but I excel best in the writing learners. I believe I am strong in my math courses, because I find it easy to achieve a good grade if I just work on practice questions. Which I guess is kind of hands on for that subject too.